Why green tech loses credibility
This sector has a credibility problem created by its own marketing. Impact figures appear without method, baseline or period, and the funders, corporates and procurement teams who matter most are precisely the audience trained to notice. The commercial buyer, meanwhile, wants something simpler: the cost, the payback, and evidence that this has worked somewhere comparable. Neither audience is served by language about a sustainable future.
What we build for a green technology company
First, solution pages with the arithmetic shown: baseline, method, measurement period, source — so the numbers survive scrutiny instead of inviting it. Second, pilot and deployment evidence with conditions and results, because comparable proof is what moves a cautious buyer. Third, payback modelling for commercial clients, which is the decision they are actually making. Fourth, grant and investor materials kept current in one place, since fundraising and sales run in parallel here.