What founders are looking for
Someone registering a company is comparing providers on three things: total cost including state fees, how many days it takes, and what they personally have to do. It is a commodity service, which means the provider who publishes all three wins and the one who says "contact us for a quote" is eliminated immediately. The second failure is after the sale: clients cannot see where their application is, so they call, and the same answer is given repeatedly.
What we build for a formation service
First, packages with total transparent pricing, separating the fee from state duties so nothing looks hidden. Second, document checklists per company type and ownership structure, which is the most-searched content in this niche. Third, an online application with status tracking, replacing the calls entirely. Fourth, post-registration services presented at the right moment — accounting, banking, licensing — since that is where the recurring revenue actually lives.