Where online stores lose orders
Most abandoned carts are lost to friction, not to price. An account demanded before checkout, a delivery cost that only appears at the final step, a form that rejects a phone number format, a page that takes four seconds on mobile data — each of these removes a share of buyers who had already decided. Behind the storefront the same problem repeats: stock in one system and the site in another, so the store sells what the warehouse does not have.
What we build for an online store
First, guest checkout with the delivery cost visible early, because surprises at the last step are the single largest source of abandonment. Second, local payment methods, since a card-only checkout excludes a large share of buyers in this market. Third, stock and prices synced with your accounting system, so the catalogue and the warehouse agree. Fourth, a genuinely fast mobile catalogue, which is where the traffic is and where speed converts directly into orders.