What art students and parents look at
Prospective students and parents look at student work first and everything else second. They then want to know who teaches, what medium and age group each programme covers, and whether there is a way to try before committing. Portfolio preparation for art university entry is a distinct and higher-value programme that most schools mention only in passing, even though it is the reason many students enrol at all.
What we build for an art school
First, student galleries organised by programme and age, which is the evidence and the advertisement. Second, teacher portfolios, since students choose an artist to learn from. Third, programmes by age and medium with trial classes, so the first step is small. Fourth, portfolio preparation presented as its own programme, with outcomes, plus exhibition calendars that give students a reason to keep going.