What IELTS candidates are looking for
A candidate has a target score, a deadline tied to an application, and a budget. They want to know where they currently stand, how long it realistically takes to reach the target, who teaches, and what it costs — in that order. Course listings with names and durations answer none of it, so candidates compare centres on price alone and choose the cheapest, which is the worst possible basis for both sides.
What we build for an IELTS centre
First, a free mock or diagnostic test that produces an estimated current band and a recommended programme — the single most effective entry point in this niche. Second, programmes framed by target score and timeline, not by hours. Third, tutor profiles with their own specialisation, because candidates attach to a teacher. Fourth, progress tracking between mock tests, which keeps students to the end of the course and gives you the results worth publishing.