What language students decide on
Someone looking for courses is asking three things: what level am I, when does a group start, and what does it cost per month. A page listing course names and a phone number sends all three into a chat conversation, where the price question arrives first and out of context. Meanwhile the school cannot tell which groups are filling, because enrolment is tracked in a spreadsheet updated by whoever answered the messages that day.
What we build for a language school
First, an online placement test that ends in a recommended course — it is the strongest lead magnet this niche has and it pre-qualifies the student. Second, a course catalogue with real start dates and remaining places, because a filling group converts and "starting soon" does not. Third, online payment, including payment by stage, shown as a clear schedule. Fourth, a student portal with schedule, materials and attendance, which removes the administrative load that grows with every intake.
