What marketing students look for
Marketing education competes with an enormous amount of free content, so a paid course has to demonstrate something free material cannot: real campaigns, real budgets, feedback from practitioners, and results students can show an employer. Prospective students check who teaches and what they have actually run. Courses that present a module list and a price are indistinguishable from a playlist and priced accordingly.
What we build for a marketing school
First, instructor credentials with campaigns they have actually run, since this field is full of teachers who have not. Second, student project results published, which is the evidence that the course is practical. Third, curriculum described by what the student will have built, not by topics covered. Fourth, cohort dates with limited places and staged payment, plus employment or freelance outcomes where you have them, because that is the only claim in this market anyone still believes.