What users check before depositing
The category has a history that every prospective user knows, so scepticism is the default and it is well founded. Before depositing anything, users check regulatory status, who holds the assets, what security architecture exists, what the full fee structure is, and how withdrawals behave under stress. Exchanges that lead with trading pairs and a signup button answer none of it, and the users they attract are the ones least likely to stay.
What we build for an exchange
First, licensing and regulatory status disclosed prominently, with the jurisdiction and the supervising body named. Second, custody and security architecture explained, including reserve attestation where it exists. Third, complete fee disclosure for trading, deposit and withdrawal, since surprise withdrawal fees are the standing complaint. Fourth, onboarding with clear verification steps and public API documentation, which serves both retail users and the algorithmic volume that makes a market liquid.