How dry cleaning is chosen
Dry cleaning requires two trips to a shop for a service the customer values precisely because they have no time. Pickup and delivery solves that and is rarely offered or advertised. Prices per item are usually posted on a wall rather than published, so customers cannot plan a bag of clothes. Tracking matters more than it seems: a suit needed for Friday is a deadline, and not knowing whether it is ready produces calls and anxiety.
What we build for a dry cleaner
First, a full price list by item and fabric, so a customer can decide what is worth cleaning. Second, pickup and delivery booking with time windows, which is the service that justifies a premium and removes both journeys. Third, order tracking with a ready notification, replacing the call about whether the suit is done. Fourth, subscription plans for regular customers, since office workers clean the same items every month and should not have to arrange it each time.