How upholstery is actually bought
Upholstered furniture is sold as a model, but what the customer buys is a specific combination of size, configuration, fabric, filling and mechanism, each of which changes the price. Showing one photograph of one version means every enquiry becomes a conversation, and made-to-order lead times — the single largest source of complaints in this trade — are almost never published.
What we build for an upholstery maker
First, a configurator for size, configuration, fabric and mechanism, with the price updating as the choice changes. Second, a fabric catalogue with durability and cleaning data, since that is what a buyer with children or pets actually needs. Third, honest lead times per configuration, stated before purchase rather than discovered after. Fourth, dealer accounts with trade pricing and reorder from history, which is where volume sits for most manufacturers and where a sales team currently spends its week retyping orders.