Who buys from a furniture factory
A furniture manufacturer sells to two very different buyers. Dealers and retailers reorder standard lines and need trade pricing, stock and lead times without calling. Project buyers — offices, hotels, developers — need something configured to their dimensions and finishes, with drawings and a quote. Most factory sites present a single retail-style catalogue that serves neither, so both routes run through a sales manager who becomes the bottleneck.
What we build for a furniture factory
First, product lines with full specifications, materials and finishes, including what is standard and what is configurable. Second, a dealer portal with trade pricing, stock and reorder from history. Third, made-to-order configuration capturing dimensions, materials and quantity, producing a quotable brief rather than a conversation. Fourth, honest lead times per line, since late delivery is the complaint that costs this industry its repeat business.