How nail clients choose and rebook
Nail work is the most predictable repeat business in beauty and the worst served by most salon websites. The client picks a technician by their gallery, not by the studio, and she comes back every two to four weeks — but only if she remembers, and only if booking is easier than opening a chat. Designs are chosen visually, so a price list without pictures is useless, and a gallery without filters by shape, length and technique is only slightly better. The third problem is scale: one technician cannot be double-booked, and a paper diary lets it happen every busy Friday.
What we build for a nail studio
First, a design gallery that is also the menu — filter by technique, length and technician, with the price attached to each, because the picture is how the choice is made. Second, booking tied to a named technician and to the real duration of the chosen work. Third, cycle reminders timed to the service, so the fill is prompted before the client starts looking elsewhere. Fourth, prepaid series — several visits bought at once — which both secures the cycle and smooths out the quiet weeks. Reminders confirm or reschedule in one tap so cancelled slots go back on sale.