How fragrance buyers search
Perfume buyers search in a vocabulary most catalogues do not speak: top and base notes, fragrance families, "something like" a discontinued favourite. A grid of bottles sorted by brand serves the person who already knows what they want and nobody else. The second barrier is trust — counterfeits are common enough that buyers assume the worst, and a store that does not address authenticity directly loses to one that does. The third is the sample market: many buyers want to try before committing to a full bottle, and most sites make that impossible.
What we build for a perfume store
First, search and filters by notes, family, concentration and season, which is how the choice is actually made. Second, samples and decants as real products, priced and stocked, because they convert hesitant buyers and lead to full-bottle orders. Third, authenticity handled explicitly — supply chain, batch codes, guarantees — stated where the doubt occurs rather than buried in a policy page. Fourth, live stock and volume variants, since the same fragrance in three sizes is three different availability questions.