How gifts are chosen
A gift buyer starts from an occasion, a recipient and a budget, usually under time pressure, and a catalogue organised by product category asks them to do the matching themselves. Delivery to a third address with a card is the practical requirement and is frequently unavailable. Corporate gifting is the larger and more profitable half of this business, seasonal and planned, and almost nobody presents it as a product with lead times and branding options.
What we build for a gift shop
First, browsing by occasion, recipient and budget, which is how the decision is actually framed. Second, wrapping, cards and delivery to a third address, since the recipient is not the buyer and the logistics are the service. Third, corporate gifting with branding, minimums and lead times, the seasonal business with real volume. Fourth, seasonal pre-orders with deadlines, because holiday demand cannot be absorbed reactively.