What research buyers evaluate
A company commissioning research has a decision to make: whether to enter a market, launch a product, reprice or reposition. They do not know which method answers their question, what sample size is credible, or what the deliverable looks like. Agencies presenting a list of methodologies leave the buyer unable to specify anything, so the project is scoped by the cheapest bidder and produces a report nobody acts on.
What we build for a research agency
First, methodology mapped to business question, so a buyer can see which approach answers what they need to decide. Second, panel and sample sources described honestly, including reach and limitations, which is the credibility of everything that follows. Third, example reports and dashboards, since the deliverable is a document and buyers cannot evaluate an agency without seeing one. Fourth, pricing by scope and a diagnostic consultation, which is how a vague question becomes a fundable project.