What nutrition clients want
People consult a nutritionist for a specific outcome: weight change, a diagnosed condition requiring dietary management, digestive problems, or athletic performance. A single consultation rarely achieves any of them, and clients who buy one appointment usually stop. What works is a programme with review points, meal planning and progress tracking — which is also what makes the practice viable rather than dependent on a stream of first appointments.
What we build for a practice
First, programmes by goal with duration and review schedule, since that is what produces results and what should be sold. Second, consultation booking with an intake questionnaire, so the first session is advice rather than history-taking. Third, meal planning and progress tracking in a client area, which is the between-session work that determines the outcome. Fourth, online consultations, because this speciality works remotely and clients are often elsewhere.