Who is actually choosing
The decision here is usually made by a relative, and they are not searching for "physiotherapy" — they are searching for recovery after joint replacement or after a stroke. They need to know how long it takes, what is included, who works with the patient and whether getting there is realistic. A price list of thirty individual procedures asks them to design a rehabilitation plan, which they cannot do. The second audience is sports injuries: younger, able to pay, looking for a specific method and a return-to-training timeline.
What we build for a rehabilitation centre
First, programmes grouped by diagnosis and condition, priced as a course with duration and composition rather than per procedure. Second, the team as evidence — rehabilitation physician, physical therapist, speech therapist — with who leads which programme. Third, a portal with the plan and attendance, open to the patient and, with consent, to the relative who pays and drives. Fourth, practical logistics: accessibility, transport, day programme or inpatient — the questions that decide the choice and are usually written down nowhere.