How massage is booked
Clients choose massage for a reason — back pain, recovery, stress, post-injury rehabilitation — and pick a therapist whose approach suits it. A price list of massage types does not connect purpose to technique, so clients book by price and are disappointed. The business also runs on courses rather than single sessions: therapeutic work requires a series, and most practices sell one session at a time and hope for a return.
What we build for a massage practice
First, services organised by purpose with the technique explained, since that is how the need is expressed. Second, therapist profiles with specialisation and qualifications, because clients attach to a person and return for them. Third, course packages with a visit schedule, which is both clinically right and commercially necessary. Fourth, booking with therapist selection and a medical referral route, since clinic referrals are steady, qualified volume.