Who buys traditional clothing
Traditional garments are bought for occasions — weddings, celebrations, gifts — often in sets, often to measure, and increasingly by customers living abroad who cannot visit a workshop. Made-to-measure ordering by messenger across time zones is slow and error-prone, and international customers have no way to know whether shipping is even possible. The result is a large, willing market served almost entirely by chance.
What we build for a maker
First, a garment catalogue by occasion and set, since that is how the purchase is framed. Second, made-to-measure ordering with a guided measurement form, replacing the chat exchange that currently produces errors. Third, international shipping with costs and timelines stated, because diaspora customers assume it is impossible unless told otherwise. Fourth, wholesale terms for shops, which is steady volume alongside the occasion trade and evens out a business that otherwise lives on the wedding season.