How print jobs are commissioned
Print is a commodity bought on price and turnaround, and the printer who answers first usually wins. But answering requires specifics — format, paper, run length, colours, finishing — that arrive incomplete, so the first reply is a list of questions and the customer meanwhile got a number from someone else. The second cost is files: artwork arrives in the wrong format, at the wrong resolution, without bleed, and a prepress operator spends the morning fixing it or chasing it.
What we build for a printing house
First, an instant quote calculator by product, format, paper, run and finishing, which is both the answer and the specification. Second, file upload with automatic preflight — resolution, bleed, colour space — so problems are caught at the moment of upload rather than a day later. Third, online proofing and approval, replacing the email thread with versions nobody can track. Fourth, order status, which removes the calls asking whether the job is on the press.