How stand projects begin
A company that has booked exhibition space has a footprint, a date and a budget they are unsure about. They need to see what is possible at that size, understand what a turnkey service includes, and know whether the builder handles transport, assembly and dismantling at the venue. Builders showing a gallery with no sizes or budgets attract briefs that do not match anything they can deliver.
What we build for a builder
First, a portfolio organised by stand size and industry, since a client with a nine square metre footprint cannot use photographs of a hundred metre build. Second, budget ranges by size and construction type, which is the number clients need before committing internally. Third, the design process with timelines tied to the exhibition date, because these projects have an immovable deadline. Fourth, logistics, assembly and storage presented as included services, the turnkey promise clients are actually buying.