What agency clients are checking
A client choosing an agency wants three things: work in a sector like theirs, a clear idea of what the engagement includes, and some sense of cost before committing to a meeting. Most agency sites present a logo wall, an awards list and a contact form, which reduces the comparison to price — the one dimension on which a good agency cannot win. The brief side is equally weak: enquiries arrive as "we need marketing", and qualifying them takes a week.
What we build for an agency
First, case studies with brief, approach and measurable result, including modest numbers, which read as honest rather than staged. Second, service and pricing structure — retainer, project, performance — so the buyer knows what they are comparing. Third, a structured brief form capturing goals, budget band and timing. Fourth, a client reporting portal, which is what keeps retainers past the third month when the initial enthusiasm fades.