How production clients decide
Video is chosen visually and quickly. A client opens three studio sites, watches the first few seconds of each reel, and shortlists on that alone — so a heavy player that takes five seconds to start eliminates you before your work is seen. After the reel come the practical questions: do you make this format, for this industry, at roughly what budget, and in what timeframe. Studios that answer "it depends" hand the decision to whoever gave a range.
What we build for a production studio
First, video delivered properly: adaptive streaming, poster frames, instant start — because this is the product and the loading is the first impression. Second, work organised by format and industry, which is how clients look. Third, package pricing or honest ranges by production scale, so the first conversation is not about whether you are affordable. Fourth, a review and approval workflow with timecoded comments, replacing the version chaos that eats production margin.