What animation clients need
A client commissioning animation has a reference they liked and no understanding of what separates a week of work from three months. Studios showing a mixed reel cannot be matched to a specific need, and clients ask for a quote against a reference that would cost ten times their budget. Outsourcing work for other studios is a significant revenue stream that most studios never present.
What we build for a studio
First, a portfolio organised by style and technique, since clients arrive with a reference and need to find its equivalent. Second, service types separated — explainer, commercial, motion graphics, character animation — with the production process and realistic timelines. Third, pricing by style, duration and complexity, which is what prevents the quote against an impossible reference. Fourth, outsourcing capability presented for other studios, the business-to-business revenue that funds original projects.