What makes people give
Giving is triggered by specificity: a named situation, a concrete amount, a visible deadline, and a clear account of what happens when the target is reached. General appeals to support a cause raise a fraction of what case-based giving does. The second half of the problem is what happens afterwards — donors who never learn the outcome do not give again, and foundations that cannot document spending lose corporate partners and institutional funding.
What we build for a foundation
First, case-based giving with a target, progress and deadline per case, which is what converts. Second, a donation flow that completes on mobile in seconds, with recurring giving offered at the moment of the first gift. Third, outcome reporting per case, closing the loop with everyone who contributed — the mechanism that produces repeat donors. Fourth, a corporate partnership route with the reporting and documentation that companies need for their own accounts.