What convenience customers need
Convenience retail sells on availability at inconvenient times, and the customer at eleven at night is searching for whatever is open nearby. A shop that is not in that search loses the sale to one that is, regardless of price or range. Quick delivery within a few hundred metres is an obvious extension that most shops never build, leaving it to platforms that charge more than the goods are worth.
What we build for a convenience store
First, hours and location published where they are searched, including late and holiday hours, since that is the entire proposition. Second, quick delivery within a short radius, which is easy to operate and captures the customer who does not want to go out. Third, essentials availability, so someone can check before leaving. Fourth, location pages per shop for chains, because each branch serves its own few streets and needs to rank for them.