What jewellery buyers verify
A jewellery purchase is significant and buyers are wary: they want metal, purity, weight, stone characteristics, hallmarking and a return policy before they will commit, particularly online. Photographs alone are treated as unverifiable. Custom orders and remodelling of old pieces are the highest-margin work and are rarely presented as a service. Trade-in of old gold funds a large share of purchases and is almost never mentioned.
What we build for a jewellery store
First, full specifications per item: metal, purity, weight, stone characteristics and hallmark, since that is what converts a cautious buyer. Second, custom order and remodelling as a service with process and lead times, the best-paid work in this trade. Third, trade-in valuation, which is how a large share of purchases is actually financed. Fourth, sizing guidance and a clear returns policy, because an unsized ring bought online is otherwise unbuyable.