How yoga students choose
Someone looking for yoga is choosing between styles they cannot distinguish, at levels they cannot assess, taught by teachers they have not met. Studios publish a timetable image with style names and expect people to work it out. Beginners who arrive at the wrong class rarely return. Passes and packages are the retention mechanism, and retreats and workshops are the high-margin products that most studios announce only to existing students.
What we build for a yoga studio
First, a searchable schedule by style, level and teacher, with each style explained for beginners, which is what places a newcomer correctly. Second, teacher profiles and approach, since students follow a teacher rather than a room. Third, trial classes and passes with online purchase, plus automatic renewal for regulars. Fourth, workshops and retreats as bookable products, which is where the margin is and where a studio reaches beyond its own membership.