Why legal software is resisted
Legal professionals are conservative buyers with a genuine reason: client confidentiality is a professional obligation, and software that mishandles documents is a career risk. They are also billing by the hour, which makes efficiency arguments ambiguous. Products that present features without addressing confidentiality, data location and professional obligations do not get past a first conversation with anyone senior.
What we build for a legaltech company
First, positioning separated for firms and in-house teams, since their incentives around efficiency are opposite. Second, security, data location and confidentiality handling published in detail, because that is the professional obligation blocking adoption. Third, document automation shown concretely, with the time saved on real document types. Fourth, pilot programmes within one practice area, which is how a cautious profession actually adopts anything new, with one practice proving the case internally before anyone commits the whole firm to a change of working method.