Who approves a B2B purchase
A business software purchase involves a user who wants the problem solved, a manager who needs a business case, a finance owner comparing cost, and increasingly a security reviewer who will block the purchase without documentation. Most SaaS sites address only the first. The result is a trial that goes well and a deal that stalls for months in a procurement process nobody prepared for.
What we build for a B2B SaaS
First, use-case pages by role and problem, since different people in the buying group need different arguments. Second, transparent pricing with a calculator for the common shapes, which lets a business case be written without a sales call. Third, security and compliance materials — data handling, certifications, subprocessors — published, because that review blocks deals invisibly. Fourth, integration documentation and trial conversion instrumentation, so you can see where the funnel actually leaks.