How drivers choose a station
Drivers choose a station on what fuel it has, what it costs and whether there is a queue, and in markets where methane or particular grades are intermittently short, availability is the only question that matters. None of it is published, so drivers rely on messaging groups and rumour. Fleet customers are the stable revenue and manage fuel cards and reporting through a manager and a spreadsheet.
What we build for a fuel network
First, a station map with fuel types, prices and availability, which is the information drivers are already trading among themselves. Second, queue or load indication where it can be measured, since that decides the stop. Third, fleet accounts with cards, limits and consumption reporting, replacing manual administration and locking in corporate volume. Fourth, shop and service offers per station, because the margin at a fuel station is increasingly not the fuel.