How car buyers use a dealer site
Buyers compare stock across several dealers in a single evening, and the two things they act on are availability and monthly payment. A listing that turns out to be sold destroys trust in the whole catalogue, and a price with no finance option leaves the buyer to work out affordability alone — which usually means not buying. The third missing piece is the trade-in: most purchases depend on what the old car is worth, and almost no dealer site will say.
What we build for a dealership
First, inventory synced from your system, with sold units retiring automatically and photos tied to the actual vehicle. Second, a total cost and trade-in calculator, because the real figure a buyer needs is what they pay after their current car is valued. Third, a trade-in valuation request built into the listing, capturing the current car's details up front. Fourth, test-drive booking against real availability, with leads routed to a salesperson rather than a shared inbox.