How makeup clients book an artist
Most of the money in this business comes from events, and events are booked months ahead. The client chooses by portfolio — a specific artist, a specific style — then needs three things settled: is the date free, does the price change if the artist travels to the venue, and is a trial included. None of that survives a chat thread across six months, so dates get held verbally, double-booked, or quietly abandoned. The everyday client has a different problem: she wants a lesson or an evening look next week and cannot tell from the site whether that is even offered.
What we build for a makeup studio
First, a portfolio organised by look and occasion, filtered by artist, because style is what is being chosen. Second, booking against an event date rather than a working slot, with travel and early-start surcharges priced where the client selects them instead of appearing later. Third, a deposit at the moment the date is held, which is the only thing that makes a six-month booking real. Fourth, trials as a bookable product, since the trial is what converts an enquiry into a confirmed wedding. Reminders reach the client and the artist as the date approaches.