How metal doors are bought
A customer buying an entrance door is solving security, insulation and appearance at once, and cannot know whether a standard model fits their opening. Price depends on size, security class, insulation, finish and lock configuration, so a catalogue with single prices produces only enquiries. The survey — the real first step — is booked by phone during working hours, which excludes everyone who works during working hours.
What we build for a manufacturer
First, a configurator by opening size, security class, insulation and finish, producing an honest estimate and a specification. Second, lock and hardware options explained with price impact, since that is where buyers are most uncertain. Third, measurement survey booking online, including evenings and weekends. Fourth, installation scheduling with status, plus dealer terms, because most volume in this trade moves through resellers who need trade pricing.