How corporate training is bought
Corporate training is purchased by an HR or L&D manager who has to justify the spend internally. They need programme content by function, delivery format and duration, trainer credentials, indicative pricing for a group, and some evidence of outcome. Providers who describe a philosophy and invite a conversation give them nothing to put in a proposal, so the budget goes to whoever supplied a document that could be forwarded to a director.
What we build for a provider
First, programme pages by function and level, with duration, format and group size — the components of an internal proposal. Second, trainer credentials and practical background, which is what a sceptical audience of managers will challenge. Third, indicative pricing per group, so a budget can be drafted without a meeting. Fourth, outcome evidence and a structured proposal request, capturing headcount, objective and timing so your first reply is a document rather than a question.