How circus audiences buy
A family decides on a weekend show a few days ahead, wants to see the schedule, understand what the performance involves and how long it lasts, and choose seats children can actually see from. Box-office-only sales lose every one of those families to an easier evening out. Touring companies have an additional problem: audiences in each new city do not know the company exists.
What we build for a circus
First, performance schedules with online ticketing and seat selection, since a family that cannot buy in two minutes finds another activity. Second, show information with duration, age suitability and video, which is what convinces a parent it is worth the ticket price. Third, group and school bookings, the block sales that fill weekday performances. Fourth, touring dates with city pages that rank locally, so each new city discovers the company before it arrives rather than after.