How couples choose a photographer
Couples look at full weddings, not curated highlights, because they want to know what an ordinary moment looks like in your hands. That means heavy galleries, which means slow pages, which means people leave before the images appear. The second loss is administrative: date availability, package contents and the deposit all run through messages, so a couple who decided on Friday evening waits until Monday and books someone else in the meantime.
What we build for a photographer
First, full galleries that load fast — proper image pipelines, progressive loading, sensible formats — because this is the entire product. Second, package pricing with coverage hours, deliverables and turnaround, which are the questions behind every enquiry. Third, date availability published, so couples can check before writing. Fourth, contract and deposit online, which is what converts the evening decision instead of postponing it.