Why planners get undervalued
Most couples have never hired a planner and cannot tell the difference between full planning, partial planning and day-of coordination. So they compare your fee against a decorator's quote and conclude you are expensive. The second problem is proof: a gallery of beautiful photographs shows the decorator's work, not yours, and nothing on the page demonstrates the coordination, the budget control or the supplier management that you were actually paid for.
What we build for a wedding planner
First, service tiers described by what you take over, with fees or fee ranges, so the buyer understands what they are comparing. Second, real weddings presented as projects: guest count, budget band, the problems solved, not only the photographs. Third, supplier packages, since couples want one coordinated decision rather than six separate ones. Fourth, a bookable consultation, because this service is sold in conversation and the conversation needs to be easy to start.