Where water revenue actually is
Bottled water is a repeat purchase with predictable consumption, which makes subscription delivery the natural model and single orders the expensive one. Offices are the profitable customer: regular volume, dispenser equipment, invoicing. Producers taking orders by phone each time spend on transactions that should be automatic, and lose customers to whoever set up a standing delivery first.
What we build for a producer
First, subscription delivery with adjustable schedules and volumes, since predictable consumption should not require a phone call every fortnight. Second, corporate accounts with invoicing, multiple delivery addresses and dispenser servicing, the segment with the best economics. Third, mineral composition and source information published, which is the quality claim and increasingly what buyers compare. Fourth, a customer account with delivery tracking and pause, because holidays and office closures are why subscriptions get cancelled rather than paused.