How people choose a therapist
Choosing a therapist is not like choosing a clinic. People read specialist profiles carefully — approach, specialisation, age groups, languages — because fit determines whether therapy works at all. A page listing "our psychologists" with photos and job titles gives them nothing to decide on, so they leave for a marketplace that does. Two more barriers sit on top: the phone call, which many will not make, and the price, which is rarely published even though sessions recur weekly and the monthly cost is the real question.
What we build for a mental health practice
First, detailed specialist profiles with approach, focus areas, formats and languages, filterable by problem — this is the matching step the whole practice depends on. Second, online sessions as a first-class format, with scheduling and payment, since remote work is the norm and often the only acceptable start. Third, published pricing per session and per package, with the recurring cost stated plainly. Fourth, booking that requires no conversation, with an explicit note on confidentiality and who sees the enquiry.