Three ways people arrive at an optician
One visitor wants an eye test and chooses on available appointments. One wants frames and decides visually, which two photographs on a white background cannot support. One arrives with a prescription and needs lenses priced with coatings and thinning, and cannot tell what the options are worth. All three then wait for the order and can only find out whether it is ready by phoning during opening hours.
What we build for an optical store
First, a frame catalogue with several angles and filters by shape, material and size, since this is a visual purchase. Second, eye test booking against the consulting room schedule, with duration and price stated. Third, a lens configurator from the prescription — index, coatings, thinning — with the price updating and each option explained rather than upsold. Fourth, order status tracking from accepted to ready, which removes the most common call an optician receives.