Two very different eye patients
A young patient researching laser correction compares methods, equipment and surgeons, reads about recovery, and looks for the full cost including diagnostics and follow-up. An older patient with cataract is brought by an adult child, and the family decides together on safety, lens type and timing. A single page about eye treatment with a price list speaks to neither, and both are ready to pay for a procedure they cannot find described properly.
What we build for an ophthalmology clinic
First, a page per method with equipment, indications, limitations and full cost, since that is what people search for. Second, a guided path by symptom and age leading to a diagnostic appointment rather than a generic form. Third, full procedure pricing including diagnostics, lens and post-operative checks, because a "from" price produces the complaints this speciality is known for. Fourth, diagnostics sold as its own first step, which fills the schedule with patients who have not yet decided.