How cable is specified and bought
An electrician or a project engineer selecting cable works from a specification: conductor material, cross-section, number of cores, insulation type, voltage rating and the standard it must meet. That combination is the product, and a catalogue organised by product family cannot be searched that way. Distributors add a second requirement — drum lengths, stock availability and trade pricing — and currently obtain all of it by calling a sales manager. Certification matters as much as price on any installation that has to be signed off, and a manufacturer who cannot produce a conformity document on demand loses the specification to an importer who can.
What we build for a cable manufacturer
First, a catalogue filterable by cross-section, cores, insulation and voltage rating, which is exactly how the product is searched. Second, standards compliance and test certificates published per product, since installations are certified and contractors need the paperwork. Third, drum lengths, packaging and stock availability, so a distributor can plan without a phone call. Fourth, trade accounts with reorder from history, because cable is a repeat bulk purchase and the ordering should not occupy two people.