Who buys paper and how
Printers, packaging converters and tissue converters buy paper by grade, grammage, format and roll width, and they buy the same specifications again and again. What they need from a supplier site is a searchable specification list, real availability, and a way to reorder without a sales conversation. Recycled content and environmental certification have become purchasing criteria for anyone supplying international brands, and a mill that cannot document them is excluded from that work regardless of price or quality.
What we build for a paper manufacturer
First, a grade catalogue with grammage, format and roll width, filterable the way converters search. Second, certification and recycled content published, since brand-facing customers are audited on it. Third, availability and lead times by grade, because a converter plans production around delivery dates. Fourth, trade accounts with reorder from history and volume pricing, which removes the repeat ordering from your sales team entirely.