What agency buyers are checking
Agency buyers have usually been disappointed before, so they arrive looking for evidence rather than promises. They want to see work in their sector, understand what the engagement actually includes, know roughly what it costs, and find out who will do the work. Most agency sites offer a logo wall and a contact form, which leaves price as the only comparable variable — the worst ground for an agency to compete on.
What we build for a digital agency
First, case studies with the brief, the approach and the measurable result, including the ones with modest numbers, which read as honest. Second, service packages with pricing or ranges, so the enquiry is not a blind date. Third, a structured brief form capturing goals, budget band and timing, which both qualifies leads and makes the first call useful. Fourth, a client reporting portal, which is the thing that keeps retainers alive past month three.