How illustration is commissioned
A publisher, agency or brand commissioning illustration searches for a specific style and needs to know commission pricing, usage rights and turnaround. Artists presenting everything they have made in one gallery make style matching impossible. Licensing is the confusion that costs most: clients assume payment buys unlimited use, artists assume it does not, and the disagreement surfaces after publication.
What we build for an artist
First, a portfolio organised by style and application, since commissioning begins with matching a style to a project. Second, commission pricing and turnaround published, which turns an admiring viewer into a client rather than an enquiry that goes unanswered. Third, licensing options stated explicitly — usage, territory, duration — because that ambiguity is the most common dispute in the field. Fourth, print and product sales, so work already made continues to earn without new commissions.