How radio audiences listen now
Radio reaches people in cars, at work and through phone applications, and a station without a reliable stream is inaudible to a substantial part of its own audience. Shows disappear when they end, though the best segments would be listened to repeatedly as podcasts. Advertisers want audience numbers and demographics that broadcast measurement provides only vaguely and digital delivery provides exactly.
What we build for a station
First, a reliable stream that works on every phone and in car systems, since that is where most listening now happens. Second, a podcast archive of shows and segments, which gives every broadcast a second life and an audience that grows over time. Third, show schedules with presenter pages and listener interaction — requests, competitions, messages — that is the relationship radio runs on. Fourth, advertising materials with real listener data, so airtime is sold against evidence rather than reputation.