Where television audiences went
Viewers watch what they want when they want it, which makes a broadcast schedule a constraint rather than a product. A channel with no digital archive loses every viewer who missed the broadcast, and its programmes have no life beyond the hour they aired. Advertisers, meanwhile, want audience data a broadcast rating cannot supply, and they compare against digital platforms that supply it precisely.
What we build for a channel
First, a video archive with proper search and categorisation, since a programme that cannot be found after broadcast has no further value. Second, live streaming with a schedule and reminders, which retains viewers who no longer own a television. Third, advertising sales materials with real audience data, because that is the comparison advertisers are making against digital. Fourth, programme pages with content that ranks in search, so broadcast investment produces an audience continuously rather than for one hour.