How coworking is bought
Someone looking for coworking is deciding quickly: is there a desk, what does a month cost, can I try a day first, and are there meeting rooms when I need one. Spaces that publish a price list and a contact form lose to those that let a person book a day pass immediately. Members need meeting room booking constantly, and when that runs through a community manager it becomes the main friction of the whole product.
What we build for a coworking space
First, live availability of desks and private offices with plan pricing, since that is the decision. Second, day passes bookable instantly, which is how most memberships actually begin. Third, meeting room booking for members, the daily friction that makes or breaks the experience. Fourth, community and events shown, because people choose coworking over a café for the people, and that has to be visible before they commit.