Where clothing retail loses money
Online clothing sales are eroded by returns, and most returns trace to sizing that was never specified: a generic chart, no garment measurements, no indication of fit. The second loss is stock accuracy — selling a size that is not in the warehouse produces a cancellation and a customer who will not come back. In-store, the common failure is that shoppers cannot check whether their size is available before travelling.
What we build for a clothing store
First, size guides built on actual garment measurements, not a generic chart, which is the single largest lever on returns. Second, stock by size and colour synced with your accounting system, so nothing is sold that does not exist. Third, reservation for in-store collection, converting the check-before-travelling visit. Fourth, new arrivals and collection drops, since this category is bought on newness and customers return for it.